The world largest winemakers Diageo group accelerate its steps in China after Pernod Ricard entered Chinese market.
Lately Diageo formally began to spread its whole brand image in Chinese markets, and Johnnie Walker has the most massive activity among Diageo’s brands. In the previous period, Johnnie Walker has already grandly implemented the propagation by entering F1 sponsorship.
In light of the tariff decrease on wine and the increasingly mature of foreign wine consumption market in China, Chinese imported wine consumption enters a new round of growth. Meanwhile, the global alcohol market walks into a new round of rising period as well.
According to the analysis of International Wine & Spirit Data Company, the market share of Diageo and Pernod Ricard is close to 50 per cent of the whole market.
It is reported that Asia is an emerging market with the highest growth potential in the world. Today 58 bottles of alcohol in 100 bottles sold out in the world are drunk by Asians. It is out of question that Asian market, especially the Chinese market, will become the most important growth hotspot of the world foreign wines in the next few years.
The market strategies of these tycoons usually begin with big cities. Both Chengdu and Chongqing are the important cities in western China and they will be the major cities explored by Diageo and Pernod Ricard.
Now both tycoons have alcoholic drink agencies in Chengdu and Chongqing and they will have a new round of competition in price and sources of customer
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