Les "Two Buck Chuck" deviennent "Four Buck Fred"....Un changement important en marketing du vin

Fred Franzia, the marketing genius who's immensely popular "Two Buck Chuck" wine varieties that sold for $1.99 and turned the West Coast wine-marketing world on its collective ear, has done it again, this time introducing "Four Buck Fred."
Franzia's Bronco Wine Co. offers two $3.99 wines, a 2002 merlot and a 2002 chardonnay, both bearing the Napa Creek label. While the wines have received what might kindly be termed mixed reviews, Franzia isn't at all apologetic.
"There's no reason for people to be embarrassed about buying wines for $5 and under," Franzia told the Sacramento (Calif.) Bee. "We believe the wine-consuming public needs wine at a price they can afford to drink every day with their meals."
The wine will be sold for $4.99 outside California. Last year, the discount retail chain Trader Joe's sold six million cases of Two Buck Chuck. Bronco is the fourth-largest U.S. winery.
"People either say we must be nuts or damn good," Franzia told the Bee. "We prefer they say the latter."
Franzia also happens to be the nephew of wine mogul Ernest Gallo. The news about Gallo, however, isn't nearly as cheerful.
United Farm Workers of America has called for an international boycott of Gallo products, the UFW's first major boycott in 20 years.
The union, representing the workers in Gallo's vineyards and winery, wants Gallo "to do the responsible thing by stopping the exploitation of their workers," said union spokesman Marc Grossman.
According to Grossman, Gallo pays its workers, mostly seasonal field laborers with no benefits, more than $1.50 an hour under the average Sonoma worker rate.
Grossman also said the union wants benefits and job security for its workers in addition to higher pay.
Gallo is the world's second-largest winemaker, with annual sales estimated at $3 billion, according to the Santa Rosa (Calif.) Press Democrat.
One major argument against the interstate shipping of wine is the possibility the wine might wind up in the hands of an underage drinker.
Now, IDology Group of Tallahassee, Fla., has developed technology that virtually eliminates the possibility of selling wines to minors, said firm Vice President Raye Croghan.
Croghan said the system uses a series of questions to ensure the identification of someone ordering wine over the phone. Information on the secure IDology Web site is matched with public records to come up with three questions about the person.
If the person placing the order can't answer the questions, the order is canceled.
The questions, personal but not invasive, Croghan said, might include a former address or the color of a former car.
WineAmerica, a Washington, D.C., group that claims to represent 800 wineries in 48 states, says it will offer the technology to its members while a similar service is being planned by the Wine Institute, a San Francisco-based trade organization representing 845 California wineries and affiliated businesses.
"If wineries are employing best practices in their tasting rooms, then there's no reason that they shouldn't use best practices in selling wine to their remote customers," said David Sloane, president of WineAmerica, in an interview with the Press Democrat.
Finally, if your summertime white wines aren't as flavorful as they should be, they might be too cold.
Wine flavor evolves as it warms, and serving it too cold can mask those flavors. If your wine doesn't have much aroma or flavor after being poured, try some brief heating. Let it rest for 15 minutes, or briefly (no more than five minutes) cup the sides of the glass in two hands.
While the "book" on whites says serve them at 50 to 55 degrees, some big-bodied Chardonnays taste better between 58-62 degrees.

Comments

[Rédigé par : air yeezy]

I will prepare and some day my chance will come.

[Rédigé par : chanel replica watches]

Le secret du succès,nous devons faire un effort continu.

[Rédigé par : chanel replica watches]

Le secret du succès,nous devons faire un effort continu.

[Rédigé par : coach stores]

nothing is impossible for a willing heart.

[Rédigé par : coach outlet]

nothing is impossible for a willing heart.

[Rédigé par : supra shoes]

Write very well, there are some others that resonate.

[Rédigé par : oakley frogskins]

si je quitte la session avec la croix "déconnecter la session" quand je me reconnecte le bginfo à disparu.

[Rédigé par : ugg.com]

I loved to read that. Thank you so much for sharing the post with all.You are bookmarked in my favourites.

[Rédigé par : juicy]

Thank you for sharing your stuff on blog. It is doubtless that we have similar interests. Something are very helpful to me.

[Rédigé par : backlinks]

Get up to 100000 forum backlinks with our backlinks service & massive targeted traffic Get amazing web traffic using best backlink service available. We can post your marketing message up to 100’000 forums worldwide, get insane amount of backlinks and great targeted online web traffic in shortest time. Most affordable and most powerful service for web traffic and backlinks in the world!!!! Your post will be published up to 100000 forums worldwide your website or blog will get instant traffic and massive increase in seo rankings just after few days or weeks so your site will get targeted long term traffic from search engines. Order now: http://xrumerservice.org>backlink service