Wine Adventure, the first wine magazine targeted to women, premieres in July. Wine Adventure, to be published bimonthly, focuses on the "softer" side of wine, with a lively mix of articles that will enhance readers' knowledge and enjoyment of wine, without taking the subject too seriously.
"Most women who drink wine don't care about rating systems or amassing their collections -- they simply want to enjoy wine and its related lifestyle," says Michele Ostrove, editor-in-chief of Wine Adventure. "But, until now, no magazine addressed that segment. Wine Adventure is about expanding your wine horizons, both around the world and at home, and having fun as you learn."
Wine Adventure features articles on wine tasting destinations, food and wine pairings, lifestyle enhancements, experts' picks, personality interviews, wine and cooking schools, wine gizmos and gadgets, and more.
Early issues will feature California's Central Coast, Mendocino, Napa/Sonoma and Croatia/Slovenia, as well as picnics, wine storage, tasting groups, wine bars, an interview with Sideways author Rex Pickett, and pairings by well-known chef Bradley Ogden.
The magazine's approachable, non-intimidating style will especially appeal to women, who comprise 53% of U.S. buyers of high-end wine (over $15), according to a 2005 Wine Market Council survey. Of those who say they would purchase a wine costing more than $20 for a casual occasion, 57% are women. Additionally, 80% of women prefer wine to other alcoholic beverages.
"It's so refreshing that a new wine magazine is targeting the largest segment of wine consumers -- women," says Leslie Sbrocco, wine writer and author of "Wine for Women: A Guide to Buying, Pairing, and Sharing Wine" (William Morrow). "Whether it's content about where to go to taste, tips on wine and food pairings, or entertaining ideas, Wine Adventure is geared towards providing the kind of information women want regarding wine."
New subscribers will get six issues plus one bonus issue for the introductory price of $30.00. An online version of Wine Adventure is also available. For subscription information, visit www.wamagazine.com.